Franchise support services include documentation, guidance, and initial training franchisors use to support new owners. With support from the franchisor, new franchisees can thrive, stay true to the brand and increase profitability. A comprehensive franchise support system assures franchise owners they have the Franchisor's support resources and experience to guide and encourage them.
A franchise system supports new business owners through mentorship in marketing and advertising, brand compliance, procurement, and technology support at the local level.
Ongoing operational support can be invaluable for franchisees as it helps them address any challenges they may face while running the business. This support can include assistance with inventory management, purchasing, and staffing, as well as guidance on best practices for managing day-to-day operations.
Each franchise boosts the brand recognition of the Franchisor. Franchisees benefit from local, regional, and national advertising campaigns. Additionally, franchisors need strong marketing materials to guide owners in marketing their locations effectively across the United States.
Training is a critical part of franchise support as it enables franchisees to learn the ins and outs of the business and develop the necessary skills to run the business successfully. Franchisors typically provide initial training for new franchisees and ongoing training to ensure that they stay up-to-date on best practices, new products or services, and any changes to the business model. Training includes on-site and remote guidance on representing the brand, hiring employees, and running a successful business. A successful training program ensures high-quality duplication and delivery across a network of franchisees.
Franchisors support owners with guidance on hiring, marketing, and daily operations. In return, franchisees pay an initial franchise fee to cover startup costs and give the Franchisor a portion of their gross sales.
Access to technology is becoming increasingly important for businesses of all types, and franchises are no exception. Franchisors can provide franchisees with access to the latest technology and systems to help them run their business more efficiently, such as point-of-sale systems, inventory management software, and customer relationship management tools. This can help franchisees save time and money, and improve their overall performance.
Franchisors may provide their franchisees with marketing and advertising materials, as well as guidance on how to effectively promote their business. Franchise Genesis provides marketing support, including SEO campaigns to find candidates. We'll feature your business on existing digital assets and provide access to Franchise Expos. Additionally, our team will make introductory calls, send an email, and try to contact prospective franchisees. Our priority is matching strong leads with supportive franchisors and building an effective marketing plan.
Interested candidates complete a Client Questionnaire as part of the leads qualification process. During the Candidate Discovery Process, they'll receive an
FDD required by the Federal Trade Commission and answers to any questions. This step may also include other disclosure requirements and the applicable pre-sale registration. Next, qualifying new franchisees to meet the Franchisor to discuss the next steps forward, such as signing the franchise agreement.
Franchisors must develop protocols to mandate how franchise owners run their businesses, including the roles of employees. Franchise owners have to commit to certain brand standards. Yet, the support they receive will help their business grow. To make this happen, you'll need manuals and ongoing training protocols to ensure consistency across multiple locations. Franchisor support creates a strong culture and undiluted branding.
Franchise Genesis provides comprehensive franchise sales information. As experts in the industry, we have refined the art of awarding and marketing franchise opportunities from lead qualification to the grand opening of new locations.
What People Say About Us
"Franchise Genesis helped us build franchisee centric systems that are profitable for franchisees’ and the franchisor."
Franchise support services can provide a range of benefits for franchisors, including:
Franchise support refers to the assistance and resources provided by a franchisor to help their franchisees operate their business successfully. Franchise support services include guidance in lead generation, sales, marketing, training, and administrative functions.
Franchise Genesis supports franchisors from creation to growing the business one owner and location at a time. This starts with a collaborative sales approach and includes professional management of the recruiting and training processes. We’ll also screen out unqualified leads while giving you access to proven marketing strategies.
Franchise support services reduce the risk of wasting precious time and money. With the right consulting team, franchisors can create a replicable business model to empower bold entrepreneurs.