Franchise Genesis

Business Franchising

Why Franchise Your Business?

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It is estimated that franchise businesses employ over 8 million people, and these businesses span almost 300 industries. There’s no question about it — business is booming for franchises. These profits don’t come without work, though, which leads some business owners to ask: why franchise? There are certainly many benefits, but deciding to franchise your business is a big step. The good news is that you don’t have to do it on your own. Franchise Genesis is your step-by-step navigator through the franchise process.

Advantages of Franchising Your Business

1

Speed Up Business Expansion

When you franchise your business model, you multiply its reach exponentially, growing its revenue and workforce in the process, too. Each franchise owner is invested in your company’s success, so you can expect to see continual success as your business’ reach grows.

2

Increased Focus on Strategy

Franchising your business allows you to shift focus towards a more strategic approach and instead conceptualize the big-picture plans for your business. Rather than worrying about the minutia, let prospective franchisees or new franchisees take over daily operations and start considering your game plan for building your business’s future.

3

Increased Capital for New Franchisors

Franchise opportunities attract investors who are hands-on in seeing their investments grow. Franchise locations often outperform corporate-owned stores for a reason — the inherent motivation of watching an investment pay off leads many potential franchisees to succeed, and that contributes to your company’s continued success.

Should You Franchise Your Business Model?

If you’re considering growing your business, you must first ask yourself whether your business is a good candidate for franchising. Though it can be a great tool for growth, franchising isn’t the best option for every company. You have to determine whether you should franchise your business. Some of the questions to consider include: Is your business profitable? Is your business easy to teach someone else to do? Is your business model scalable? Is franchising within your budget? These questions should offer some insight into whether or not franchising is the best next step for your company—and if you aren’t sure of some of the answers, a Franchise Genesis consultant can help you assess your options for large or small businesses.

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