Franchising Insights - Franchise Genesis

Getting Started in Franchising: How Franchising Works

At a Glance: Franchising lets one company license its brand and business model to independent owners who run locations under the same system. Learning how franchising works comes down to a few things: the franchise disclosure document, the franchise agreement, the initial franchise fee, and the day-to-day operations every owner follows. Reading the documents, researching […]

Franchisee vs Franchisor: The Roles Explained

Quick Answer: The franchisor owns the brand, the business model, and the system, and licenses the right to use them. The franchisee pays for that right and runs an individual location day to day. In short, the franchisor builds and supports the system, and the franchisee operates a business within it. Understanding the franchisee vs […]

Franchising vs. Licensing: What’s the Difference?

Quick Answer: Licensing typically gives someone the right to use a specific asset, such as your trademark, brand or product. Franchising goes much further. It gives someone the right to operate a business using your brand, systems and methods, usually with ongoing support and specific legal requirements. The important distinction is that simply calling an […]