Rick Robinson

Rick Robinson brings more than 40 years of franchising experience to every client engagement. Over the course of his career, Rick has served as a franchisor five times across both startup and turnaround brands. He built a 230-unit master franchise that generated $19 million in annual revenue and has helped brands award over 1,000 franchise units.

Rick is a Certified Franchise Executive (CFE), a designation awarded by the International Franchise Association. He was elected to and served on the IFA’s Board of Directors alongside executives from some of the largest franchise brands in the world. He has been a guest speaker at six IFA Annual Conventions and was recognized as Franchisor of the Year by the Arizona Franchise Association in 1998.

At Franchise Genesis, Rick leads with the perspective of someone who has been on both sides of the franchising relationship. That experience shapes how the team approaches every brand they build.